Websites, especially business websites are created for a purpose. Web optimization is the process of incorporating a number of design elements and features with the sole purpose of actualizing the business goals and objectives of a website key stakeholders. These key stakeholders will include the chief executive, the marketing executives and professionals and the target external customers or audience.

To be effective, web optimization must focus on improving site performance, deliver excellent user experience (UX) to site visitors, drive traffic to the relevant web pages, generate leads and conversions, compel the desired call-to-action and much more.

For the above reasons, a website must run efficiently with easy-to-follow navigation menus, be user-friendly and also be mobile responsive as 7 out of 10 younger users (millennials and Gen Z) rely primarily on their mobile devices like tablet computers and smartphones.

This article will address 8 key elements that every website owner or administrator must address in other to achieve the main goals and objectives of optimizing their organizations websites for maximized return on investment (ROI).